GMC’s All-New Hummer EV Hypes Up the Electric SUV Segment

by Kristin Shaw

By now, you’ve heard that the Hummer is back as a model in the GMC family. But it’s not the same Hummer you might remember from the 90s. Originally designed for the military, the H1 was known for an estimated mpg rating south of 20, a wide road hog that evoked Arnold Schwarzenegger associations.

That particular vehicle faded out of the market in 2008; gone but not forgotten. Rising up from the ashes of that original Hummer, the new GMC Hummer EV has blazed back onto the scene as of January with a bold commercial during the biggest NFL game of the year.

Zero-emissions and all electric, the new Hummer EV boasts 1000 hp and, GMC says, 11,500 lb-ft of torque. That number is not exactly the torque calculation you’re used to, however; some speculate that it’s the wheel torque multiplied by the gear ratio. Even so, if the Hummer has 1000 lb-ft of torque, it’s still an incredibly impressive number. And with a reported 0-60 in less than three seconds, this vehicle is definitely going to MOVE.

Adding to the fun, removable roof panels allow you to feel the wind through your hair in this hulking new-generation beast.

The electric vehicle market is picking up, with competitors Bollinger and Rivian promoting EV trucks with less horsepower but with other alluring features. Bollinger’s B2 will have the capability to carry a 16-foot load through a patented passthrough into the cabin, and the B1 is a four-seat SUV with removable glass, doors, roof panels, and windshield. Rivian’s R1T has parking-lot friendly dimensions and 11,000-pound towing capabilities, and its R1S SUV is more family friendly, with three sleek rows. Ford says an F-150 is in the works, which we’re looking forward to hearing more about soon. The brand’s Mustang Mach-E, which debuted last year, is much smaller and more budget-friendly than the Hummer EV, but includes the all-electric instant-torque thrill.

GMC called this new SUV a “quiet revolution” in its January commercial and it’s going to be interesting to see who buys this vehicle. It seems obvious that it won’t be the same consumers who bought the gas-guzzling original, but who knows? The brand is currently saying that it will be available as of the fall of 2021. We’re looking forward to it.

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