Do you watch the NFL for the games or the commercials? Every year, companies spend millions and millions of dollars on advertising during the season, culminating with the Big Game. It’s easily $5M+ just to place the ad, not to mention the cost to create it, the agency fees, and so on. But considering that about 100 million people watch the game that determines the championship, even a fraction of that viewership will bring the numbers the manufacturers want in terms of exposure.
Our favorite commercials are about vehicles, of course. Remember the one about
Let’s start with that GMC Hummer and the one… the only… LeBron James.
Next, the Kia commercial for the new Seltos AWD SUV is hauntingly touching, and Kia is putting their money where their mouth is with a new campaign to help the homeless. In this ad, rookie running back Josh Jacobs returns to the streets of his hometown (Tulsa, Oklahoma) to offer his younger self words of inspiration. Josh’s journey took him from homeless youth to first-round draft pick. Kia is donating $1,000 a yard in the Big Game, and proceeds will benefit Covenant House, StandUp for Kids, and Positive Tomorrows.
https://www.youtube.com/watch?v=YyMev6_XZ9s
“Groundhog Day” is one of my favorite movies ever. Personally, I love the part in which he orders a huge breakfast with tons of pancakes and eats it all because it won’t matter… the next day he’ll start over. If you have not seen the movie yet, what are you waiting for? GO! Go now. Jeep nailed it with this spoof with the Gladiator and Punxsutawney Phil (who predicted an early spring today, btw).
We got to see this one at the Genesis GV80 SUV launch last week in Miami, and hope it’s the boost Genesis needs to give the brand the recognition it deserves. This handsome three-row SUV is gorgeous.
https://www.youtube.com/watch?v=WTcXkxbukuk
We had the opportunity to test the 2020 Hyundai Sonata with “Smaht Pahk” in Arizona in December, and it’s really cool. In this commercial, Chris Evans, John Krasinski, Rachel Dratch, and David “Big Papi” Ortiz drive the point home with a cheeky and clever skit about this feature. It’s impressive, and in cities where they actually say “Wicked smaht”, quite practical.
https://www.youtube.com/watch?v=85iRQdjCzj0
At the Fully Charged Live USA event in Austin this weekend, we drove the new Audi e-Tron at the Circuit of the Americas, and we can attest to the effortless ride of this EV. The navigation is unique and the audio is a kicking B&O system. The EV enthusiast crowd is all over this message, and it’s contagious.
https://www.youtube.com/watch?v=WvEAklsAAts&feature=youtu.be
The other cool car we got to see at Fully Charged Live USA was the Porsche Taycan, so this fun commercial with a twist will have you smiling and wishing for a chance to drive it. And 616 hp (750 with Overpower)! This extended cut is even better than the one you saw during the game.
Lastly, while this isn’t a car commercial, it includes James Bond and Aston Martin. You can’t get much better than that.
