In this episode, Kristin and Aaron talk about automotive design and branding. A question from a fan prompted our look at the way automotive companies and their designers use elements of the car to create a brand. There’s a reason why you always know a Dodge when you see the tail lamps, always know a Nissan when it’s coming towards you, and can always tell a Volkswagen from its side profile. These and many other examples are used to show how it’s done.
Kristin and Aaron are automotive journalists living in the United States. Kristin Shaw lives in Austin, Texas and is president of the Texas Auto Writers Association and is an active member of the automotive journalist community. Aaron Turpen lives in Wyoming and has lengthy experience as both a journalist and a professional driver. Both bring a unique perspective and love of music to the screen.